Case study
3-day course for future entrepreneurs
PROJECT TYPE
Academic programme
CLIENT
Xi’an Jiaotong-Liverpool University (XJTLU)
COURSE
Communication skills in entrepreneurship
PROJECT OVERVIEW
The course overview
After this three day session students will have a practical understanding of:
- How to identify, communicate with, and influence individuals that can bring value and new perspectives to their businesses.
- How to work successfully within international teams, encourage creativity in others, and ensure all are working towards the same goals.
- The use of design thinking for entrepreneurial ventures
- Understanding the resources available to students looking to start companies in Suzhou and other cities in China.
- The importance of a good first impression, confidence, and a professional image as an entrepreneur.
The client
Deliverables
- 3 customised training workshops
Participants
- 30 students from range of programme backgrounds
Location
Suzhou, China
Day 1: Soft skills and cultural awareness
- Understanding the differences between people
- Working with other personalities
- Convincing different personality types
- Understanding cultural differences
- Building cross-cultural relationships
- The value of different perspectives
Day 2: Design thinking and innovation
- An introduction to the Design Thinking approach
- How to listen to your customers and employees
- Understanding the target consumer
- How to boost your creativity as a group
- The effectiveness of focused brainstorming
- Concept creation and evaluation
Day 3: Bringing your idea to market
- How to pitch an angel investor
- The importance of confident body language
- Storytelling in creativity and business
- Building a business model
- A guide to start-ups in Suzhou
- Winning an entrepreneurship competition