Regular receiving groups to China comes with a set of repetitive questions: “What is WeChat?” “Why can’t I access my Whatsapp?” “Did he just use his phone to pay for that?”
In 2018, Fabernovel released an excellent 56-page report that introduces WeChat in English. Its very reader friendly format makes it one of the best reports around that not only introduces the functions of WeChat, but provides comments upon how these functions can be supported into both daily life as well as business strategy.
The illustration (left, and enlarged above) highlights how WeChat in itself is more than just a communication tool. Rather, it is a whole new ecosystem fast replacing standard web-usage.
Incorporating thousands of third-party applications, WeChat has become a core part of daily life in China. It is therefore essential that Western businesses (and people) quickly get acquainted with it in order to have any hope of keeping apace with life in China.
The effective storyline below amply illustrates how WeChat has proliferated all aspects of both personal and business life:
The full report may be freely accessed via the following link: https://www.slideshare.net/faberNovel/wechat-the-shape-of-the-connected-china